How to Advertise on CLTV
CLTV offers many sponsorship opportunities that can be customized to fit your needs.
Regular sponsorship positions include weather, traffic, business reports and sports. Programming sponsorships include "metromix," "Homes Plus," and "Sports Page."
How to advertise online
Online advertising compliments your television campaign, offering increased recognition of your message. Ads can be placed run-of-site, or in specific sections (news, weather, entertainment, etc.). To fulfill your ad request, your local account executive will need the following:
URL
Provide the URL to the client's homepage or Web site for the specific campaign, if applicable.
AD CREATIVE
| Ad type | Dimensions | Max file size | Animation/looping | Rich media | 3rd party trackable |
| Leaderboard | 728 x 90 | 40K | 3 loops | YES | YES |
| Medium Rectangle | 300 x 250 | 40K | 3 loops | YES | YES |
| Wide Skyscraper | 160 x 600 | 40K | 3 loops | YES | YES |
| Announcement | 300x100 | 30K | 3 loops | YES | YES |
| Skyscraper | 120 x 600 | 40K | 3 loops | YES | YES |
| Tower | 120 x 240 | 40K | 3 loops | YES | YES |
| Wide Tower | 160 x 240 | 40K | 3 loops | YES | YES |
| Tile | 120 x 90 | 10K | 3 loops | YES | YES |
| Masthead Tile | 120 x 60 | 10K | 3 loops | YES | YES |
Click here to view Tribune Interactive's complete list of specs.
RICH MEDIA (if applicable)
| Ad type | Specs | Max file size | Controls |
| Flash (Shockwave) |
Any standard ad size | Initial load not to exceed targeted ad size | Must include .SWF File
with click-thru URLs, GIF/JPG provided as back-up,
Flash Movies kept below 18 FPS, Target="_blank"
is required in "basic actions" to ensure
click-thru opens a new window, clickTag code must
be embedded in .SWF file: **Note: clickTag is case sensitive |
| Pre-Roll Video Ad | WorldNow Player |
15 seconds or less | Original creative should be AVI, MPEG1, MPEG2, or lightly compressed WM |
| Post-Roll Video Ad | WorldNow Player | 30 seconds or less | Original creative should be AVI, MPEG1, MPEG2, or lightly compressed WM |
| Leaderboard Ad | 728 x 90 | 40K | Companion ad coordinated with video and tile or run on its own, same as TI standards |
| In-Page Video Ad | 300 x 250 | 40K | Video ad appears within content of web page, powered by WorldNow |
| Custom Video Showcase | Custom | 1-3 minutes | Advertiser created or supported video in a longer format, same file formats as above |
| Video File Formats (Click to view PDF) |
Various | Various | Formats: AVI, MPEG-1, MPEG-2, WMV |
| Additional guidelines |
| Animation |
| Within standard ad units, animation may loop 3 times, 15 sec. max. However, "strobe" and/or "shaking" effects are strictly prohibited. |
| Open window commands |
| Mouse-over interaction with an ad can only provoke ad interaction within the current open browser window. Simple mouse-over must not link a user to a new Web site. |
TRIBUNE INTERACTIVE'S NATIONAL NETWORK
With over 50 Web sites total, Tribune Interactive has a dynamic online presence with a national reach and local touch. Find out about advertising across multiple Tribune Interactive sites.